The sex toy industry in China has gone through the exploratory and explosive stages and is still in a state of fierce competition. In the future, with the further opening of social concepts, the release of policy dividends, and enterprises embarking on the path of self-branding, the industry will gradually enter a mature stage.
The rise of e-commerce channels has fueled the development of the sex toy market. Data shows that as of December 2022, the number of online shopping users in China has reached 845.29 million, with a utilization rate of 79.2% and a growth rate of 0.4%. Analysts from iiMedia Research believe that the rapid development of e-commerce shopping has improved the convenience and privacy of users when purchasing sex toys. Meanwhile, merchants can utilize e-commerce data to better improve products and enhance user experience, thereby driving the development of the industry from both supply and demand sides.