The report shows that in the adult market, sales in 2020 increased by 7% compared to 2019, which is four times that of lingerie sales. The report also reveals that post-00s women are surprisingly the most favored consumers of adult products. It seems that in today's adult market, young women are the "main force" of consumption.
According to practitioners in the industry, young women nowadays are more open-minded, and it is not uncommon for them to be willing to use and purchase adult products. Moreover, among adult products, those for men are quite limited, while those for women are diverse. Therefore, it is understandable that women prefer to use them more than men.
The adult product industry is thriving, yet it harbors "hidden ailments"
What is certain is that the adult product industry is currently on a rapid development track. Driven by profits, many people are eager to get a "piece of the pie", but achieving success is not easy for everyone.
The aforementioned industry insider stated that, as he mentioned, the lack of variety in male adult products is a drawback in the adult product industry. In the absence of a diverse range of products and innovation, consumers may not engage in "repetitive consumption," which will lead to "sluggish" growth in the industry's scale.
Moreover, although adult products have been widely accepted by many people, due to the influence of traditional concepts, this kind of business is still not convenient to be "exposed to the public". Therefore, adult product stores can only be opened in "hidden" places, and relevant e-commerce platforms and advertising spaces on the streets will not give a "green light" to adult products. As a result, the development of adult product enterprises will be greatly restricted, making it difficult to achieve a large scale.
In addition, the person complained that the adult product industry has almost become a "red sea", due to the influx of numerous entrants in recent years, leading to intensified industry competition. Under such circumstances, the survival of many enterprises has become extremely difficult. Therefore, it is very difficult to make money in the adult product industry, and sufficient preparation is necessary.
From this perspective, every industry faces its own developmental challenges, and even the booming adult product industry is no exception. However, experts in China's retail industry indicate that, based on market demand, there is still considerable growth potential in the adult product market. Furthermore, driven by e-commerce, it is poised for tremendous development prospects. As for how the adult product industry will evolve in the future, let's wait and see.
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